Kallø, the natural food brand owned by Wessanen UK, has secured a substantial new deal to make the brand’s single-serve snack ranges available to all NHS Trust cafés and shops.
Based on simple, natural ingredients, Kallø’s range meets the NHS Commissioning for Quality and Innovation (CQUIN) guidelines which focuses on improving the health and wellbeing of staff and patients.
Across the country, outlets owned by the NHS Trusts will be able to order select packs from the NHS supply chain from now onwards.
This includes Kallø’s Rice Cake Thins – both the milk and dark chocolate topped variants – Kallø’s sundried tomato and herb rice cakes, sea salt and vinegar rice cakes, and caramel rice cakes.
All products are made simply with puffed rice and the ingredients in the product name. Nothing more. Offering a healthy solution to snacking, each one is low calorie and gluten free.
Hayley Murgett, Kallø Brand Controller at Wessanen UK, comments:
“This new deal with the NHS Trust presents a great opportunity for us to increase brand awareness and offer patients, visitors and staff the chance to pick a healthier snack choice.
“We were selected because we can tick many boxes for the NHS – our range is gluten-free, suitable for vegetarians and low in calories – which means it suits a range of customer needs.
“We are delighted to have secured this deal and look forward to working with the NHS going forwards.”
Wessanen UK, who own Kallø, was helped to secure the deal, thanks to its existing relationship with the Trust established through an ongoing contract with its gluten-free treat brand, Mrs Crimble’s.
Kallø’s low calorie snacking portfolio features a range of rice cakes and corn cakes based on simple, natural ingredients with no artificial colours, flavours or preservatives.
Consumer demand for Kallø continues to grow as the brand experienced an 8% increase in value sales in rice and corn cakes this year (source: IRI w/e 22nd April 2017.) and 3.8 million UK households are now buying Kallø products (source: Kantar w/e 26th March 2017).