Sales of low salt stock cubes have hit an all-time high according to Kallø
Kallø, the natural food brand owned by Wessanen UK, has revealed a sizeable uplift in sales of its Very Low Salt Organic Stock Cubes in light of more consumers adopting a reduced salt diet.
The announcement comes as Salt Awareness Week hits the UK – a nationwide awareness campaign from Consensus Action of Health and Salt (CASH). The campaign reminds people of the harmful effects of eating too much salt and puts a spotlight on the hidden salts found in everyday food items from bread and vegetable crisps through to stock cubes.
CASH suggests that through making simple changes, like switching to a low salt stock cube, consumers can make smarter eating and purchasing decisions and keep in line with the World Health Organisation’s recommendation that consumers eat a maximum of 2g of salt per day.
Kallø’s range of Very Low Salt Organic Stock Cubes has achieved its strongest sales performance to date; growing value sales at 14% over 52 weeks and securing a 36% share of the category (source: IRI 6th Jan 2018). It is the only range of stock cubes recommended by the NHS for a low-salt diet, with the lowest salt levels available in the stock cube market.
The Very Low Salt Organic Stock Cubes, available in vegetable, chicken and beef flavour, can help consumers reduce the salt in their homecooked meals including soups, risottos and stews.
Beth Roxburgh, Kallo brand manager at Wessanen UK, says:
“More people are recognising the health benefits of a low-salt diet and switching to reduced or low salt products. Kallo is driving this growth in the stocks category as the only range of Very Low Salt stock cubes and is able to support consumers in their mission for healthier options.”
While leading the market in reduced salt, Kallø also recently launched the UK’s first Organic Stock Pot into UK supermarkets and independent health food shops.
“Kallø’s range of stocks and gravies are also the perfect solution for consumers wanting to make a more natural and ethical choice and they continue to be a strong area of growth for us. Traceability is becoming increasingly important for consumers which is driving up sales for organic foods, and, as the leading organic stock cube brand, Kallø is benefiting from this trend.”
Kallø’s range of flavoursome stocks and gravies are natural, organic, gluten-free and contain no artificial flavours, preservatives or MSG.