Whole Earth opens pop-up nut butter fondue bar

Whole Earth, the UK’s market-leading peanut butter brand owned by Wessanen UK, has created the first-ever peanut butter fondue bar in Shoreditch, London, which opened to the public on 24-25 November.

Over the two days, the Whole Earth Nut Butter Bar became a must-visit destination for peanut butter fans. The unique dining experience gave visitors the opportunity to experiment with different dipping combinations, enjoyed in a cosy, plush interior.

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Showcasing the flexibility of the flavoursome spread, the event – designed and managed by experiential agency, Mad River – highlighted the different ways that fans can enjoy the natural goodness of Whole Earth Peanut Butter.

Taking visitors on an all-you-can-eat dipping and dunking adventure, Whole Earth brought out favourite winter warmers but with a unique twist, offering both sweet and savoury fondues like Original Peanut Butter and Chocolate Peanut Butter.

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At the end of the two-hour long event, diners could take away recipe cards and information to recreate the delicious fondues at home.

The event, which was sold out, was supported by dedicated consumer PR and social media activity.

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 Katrina Farmer, Whole Earth Senior Brand Manager at Wessanen UK, comments:

“Peanut butter is not just for spreading on toast. It can be enjoyed in a variety of ways from spooning on to cereal to adding a nutty twist to your favourite curry or as a tasty dip. This is what we wanted to celebrate with our unique Peanut Butter Fondue Bar; the wonder and diversity of our peanut butter. Packed full of protein and fibre, peanut butter fondue offers consumers an indulgent experience but with a healthier dip.”

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Whole Earth is known for its innovative marketing campaigns that illustrate the healthy credentials of its nutritious spreads and the different ways they can be enjoyed. Last month, the brand organised a Pumpkin Pilates session to show how peanut butter can fuel consumers through their exercise and encourage them to keep active outdoors during the colder months.

The end of year activity follows a very successful year of fast growth for Whole Earth in the spreads category, which has seen Whole Earth remain the UK’s peanut butter market leader.